Features

Nothing to smile about

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Financial concerns for Smile Direct Club patients may be the least of their worries, according to local Dental Practice Manager Moona Malik. 

Recently, reports emerged that Smile Direct Club, the online dental firm, was shutting down all global operations after filing for Chapter 11 bankruptcy in the USA in September. 

Stories regarding Smile Direct Club patients who have paid thousands of pounds can be found across social media, as well as national news and radio. 

However, I am concerned that the oral health implications of Smile Direct Club’s bankruptcy far outweigh the financial ones, especially for those mid treatment and now abandoned. 

Founded in 2014, Smile Direct Club’s users grew quickly due to its promise of affordable orthodontic solutions that achieve the desired results in 4-6 months without needing an in-person dental visit. 

Despite the concerns of many experts within the dental industry, there was no intervention and now dentists’ worst fears have been realised. 

So, what can people do? 

From the promise of their dream smile to a dental nightmare, Smile Direct Club patients have been forced to pick up the pieces – but many do not know where to start. 

Here at Improve Your Smile in Woodford Green, we would like to invite anyone affected by this situation to have a complimentary consultation with our highly experienced Orthodontist to discuss their options.


For more information, call 020 8504 2704 

Improve Your Smile is located at 162 High Road, Woodford Green, Essex IG8 9EF 

www.improveyoursmile.co.uk